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      <image:title>Realwords blog - EastEnders at 40: Do you know your Cockney? - Make it stand out</image:title>
      <image:caption>THE WINDING RIVER THAMES FEATURES IN EASTENDERS’ OPENING and closing CREDITS. IMAGE: BENJAMIN DAVIES VIA UNSPLASH</image:caption>
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      <image:title>Realwords blog - The Six Nations: Six oddball rugby phrases - Make it stand out</image:title>
      <image:caption>NO, THAT’S NOT A UFO ABOVE NORTH LONDON… LEE REALLY DID A CROSSBAR KICK</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Realwords blog - The Oxford comma: to use or not to use?</image:title>
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      <image:title>Sharp writing. Real impact.</image:title>
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      <image:title>More than words</image:title>
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      <image:title>Words for all, big or small</image:title>
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      <image:title>Words for all, big or small - Waitrose &amp;amp; Partners</image:title>
      <image:caption>Having first helped to develop a phone and tablet app for Waitrose Food magazine in 2013, Realwords became the go-to consultancy for its London publishers, Dentsu Creative. More recently we’ve worked with Waitrose directly, writing and editing attention-grabbing in-store and online content.</image:caption>
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      <image:title>Words for all, big or small - Dulwich College</image:title>
      <image:caption>One of London’s leading private schools contacted Realwords for support with the Summer 2025 edition of its flagship annual publication, The Alleynian. Our work was received with such enthusiasm that we are now working with the College on future issues.</image:caption>
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      <image:title>Words for all, big or small - Wellbeing Partners consultancy</image:title>
      <image:caption>Based in north London, Wellbeing Partners are the experts in employee mental health and wellbeing. In 2021, we supplied the company with top-tier, search-optimised copy for their relaunched website and associated materials such as brochures and client emails.</image:caption>
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      <image:title>Words for all, big or small - Pipedrive</image:title>
      <image:caption>Pipedrive is a CRM platform trusted by more than 100,000 companies worldwide to drive sales and manage customer relationships. Our work involves crafting customer-facing case studies for Pipedrive’s website, showcasing how businesses around the world achieve growth and success with the platform.</image:caption>
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      <image:title>Words for all, big or small - Retail Express – Newtrade</image:title>
      <image:caption>Published by Newtrade, Retail Express is the UK’s most-read press title for independent retailers. Since 2013, Realwords writers and reporters have regularly supplied published articles on subjects including breaking industry news and product launches.</image:caption>
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      <image:title>Words for all, big or small - Royal British Legion – Dentsu Creative</image:title>
      <image:caption>The RBL is a charity dedicated to supporting the Armed Forces community past and present. Our collaboration with its magazine publishers, Dentsu Creative, has included producing high-profile interviews with senior leadership at the charity. We also helped define the editorial tone for coverage of the 2025 Poppy Appeal.</image:caption>
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      <image:title>Words for all, big or small - The British Army – Newsdesk Media</image:title>
      <image:caption>Our work on this journal included writing, proofreading and editing timely and thought-provoking essays. This led to further collaborations on journals including United Arab Emirates: The Growth of a Nation and G7 Japan: lse-Shima Summit 2016.</image:caption>
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      <image:title>Words for all, big or small - Spear’s 500</image:title>
      <image:caption>Spear’s 500 is the definitive guide to the world’s leading private client advisers, serving a readership of high-net-worth individuals. Our ongoing role is to provide rigorous subediting, ensuring accuracy, consistency and polish across the directory.</image:caption>
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      <image:title>Words for all, big or small - Family Holiday Association charity</image:title>
      <image:caption>In 2014, the Family Holiday Association asked Realwords to provide copy for letters and flyers to support their latest fundraising appeal aimed at the travel sector. Within a few months, we had become the exclusive provider of written material for the charity, working on video scripts, speeches, press articles, newsletters, brochures, conference materials and more.</image:caption>
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    <lastmod>2026-03-22</lastmod>
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      <image:title>We give you the edge</image:title>
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      <image:title>We’re suckers for great language</image:title>
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      <image:title>We’re suckers for great language - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d746d62fe1313f8d5f4207/07040ff4-9861-4b46-9b7a-1b0a69163017/sarah.webp</image:loc>
      <image:title>We’re suckers for great language - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>We’re suckers for great language - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>We’re suckers for great language</image:title>
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    <lastmod>2025-10-10</lastmod>
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      <image:title>We’re ready. Just say the word.</image:title>
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      <image:title>Smiles all round</image:title>
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    <lastmod>2025-02-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d746d62fe1313f8d5f4207/1739237021675-CQXJKMB71PG92Y82BGOA/abstract-motion-dark-blue-background-4k_41oqtyt7g__F0000.jpeg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d746d62fe1313f8d5f4207/d1ad8455-196c-4156-9409-76d5e840b0dc/unsplash-image-Xaanw0s0pMk.webp</image:loc>
      <image:title>Let’s do quizness</image:title>
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      <image:title>Let’s do quizness - Make it stand out</image:title>
      <image:caption>QUIZ HOST AND countdown tv CHAMP LEE GRAHAM IN ACTION. say nothing about his taste in jackets…</image:caption>
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